307 Programs

A cookie cutter is good for making cookies.  Every cookie comes out the same way and is seemingly perfect.  When it comes to developing athletes, especially sport specific training for athletes, the cookie cutter approach does not work.  This is why we don’t post our pricing for everyone to see because our programs are customized to meet the individuals or teams needs.  Don’t let this scare you off though.  We guarantee that our pricing is fair and justified.  We will not over-charge for a mediocre program.  The old saying “you get what you pay for” is just that, old.  We are committed to making sure you get more than what you pay for.  World class programs and coaching without breaking the bank. Our goal in this venture is to produce top notch athletes who excel on the field and off the field.

We know time is valuable and people want information NOW, so we have a quick quote process that is pretty painless and most of the time only takes about 15-20 minutes to get the ball rolling.

Here’s how it works:

1)   Contact one of our 307 Coaches or team@lifetime307.com

2)   Set up a meeting time to discuss your needs (we prefer meeting in person but we can accommodate conference calls or other arrangements based on your needs)

3)   Receive detailed program pricing within a week, sometimes sooner

After that we are set and ready to go.  It’s just a matter of building your program and scheduling, which we do behind the scenes.  Communication with you and other team/individual representatives is a must.  We want to make sure that you are happy every step of the way.

307 Athlete Development Pyramid


At The 307 Athlete Academy, we believe young athletes are most effectively developed in the same way our athlete pyramid is structured. The 5 building blocks of our pyramid are, from base to crown, Attitude, Nutrition, Strength, Conditioning, and Sport.

Modern youth athletics have not only flipped the pyramid on its head, they’ve erased parts of it completely. Strength and Conditioning are disregarded almost entirely as an effective means for developing an athlete. Nutrition is either ignored or downright wrong, Sport is the only focus. How many children do you know in youth athletics that are also actively involved in a safe, effective (read not your average PE class) Strength and Conditioning program? The major focus now for kids is Sport, Sport, Sport, run after practice.

If you really want to be terrified, look up the major injury rates (concussion, growth plate fractures, ACL tears etc.) in youth sports. USA Today published an article in 2013 that said 1.35 million youth a year experience serious injuries while playing sports. We at The 307 Athlete Academy believe that this staggering number is due to young athletes not being developed in an appropriate manner so that their bodies can handle the strain of sport. Our mission is to build athletes according to our Athlete Development Pyramid, and give them not only a safer experience within their sport, but give them a chance to be better athletes than they would have ever imagined being otherwise.

The Crown of our Pyramid is Sport, meaning the sport(s) the athlete is playing, sport specific skills, etc. For most young athletes, practicing Sport is the only thing they are doing within this entire pyramid to develop themselves. 307 Athlete Academy coaches think of Sport as the frosting on the cake, the cherry on top. Sport skills are obviously important, but they are NOT the foundation of a great athlete.

Strength and Conditioning are two separate entities that we believe are of equal importance to an athlete. We develop Strength through weight lifting, plyometrics, odd object/strongman tools, sprinting, and more. We use the same tools plus some to Condition our athletes, and produce much greater results than standard school strength and conditioning programs. Our program is more effective than most in preventing injury because we strengthen our athletes in all planes of movement with functional, full range of motion movements to prepare them for the demands of sport.

The most important physical aspect of an athlete’s development, and the most overlooked within modern youth athletics, is Nutrition. You CANNOT out-work a bad diet. Processed, high glycemic carbohydrate foods and garbage sugary sports drinks have invaded sports. Contrary to popular belief, Gatorade is NOT good for you. In fact, recent studies have shown that drinking BEER post workout is healthier than drinking a sugary sports drink. And you can bet your last dollar we won’t be recommending our young athletes drink beer after a workout. The best nutritional recommendation we can make to our young athletes is to eat REAL food. Meat, poultry, eggs, fish, and vegetables. Healthy fat is very important, animal fat, coconut oil, olives, olive oil, and avocados. Starchy vegetables(roots, tubers, bulbs). Some fruit, but not much. Avoid grains, as they can lead to inflammation in the intestines and more serious issues. If a caveman didn’t have access to it, don’t eat it.  Young, developing athletes don’t need restriction on amount of food per day, so long as they eat according to these standards.

Everything we have talked about so far leads to the development of an exemplary physical specimen. A kid who has a rock solid nutritional base will fuel their strength and conditioning, in turn making them stronger and faster on the field or the court within their chosen sport(s). An athlete made up of these building blocks has everything physically they need to succeed, but the true marker of GREAT athletes is found deeper, in their Attitude. Integrity, Perseverance, Work Ethic, Loyalty, Communication, Leadership, Humility, Coachability, and Positivity are all traits of an athlete with a great Attitude. The 307 Athlete Academy is full of coaches that embody these traits and want to teach young athletes how to live by them, on and off the field. We want to craft kids into amazing athletes AND extraordinary human beings. And we know that the key to success in sport, and in life, lies in the Attitude.





Youth Sports Injuries



Beer VS Gatorade



Nutrition Wisdom





Exercise for Children

Here is a great article explaining some of the benefits of exercise for humans, and specifically children.


Some excerpts:

Since the late 1990s, research has revealed that aerobic exercise
• boosts levels of brain-derived neurotrophic factor (BDNF), a substance essential for the growth of brain cells
• stimulates neurogenesis—the birth of new neurons
• mobilizes the expression of genes that are believed to enhance brain plasticity—i.e., the ability of the brain to change its neural pathways and
• prevents brain tissue loss in older adults

Fit children also showed distinctive patterns of brain activity. For example, when school children were asked to view some images of animals and make quick judgments about them ("Is it a cat or a dog?"), physically fit kids had faster reaction times, and their brains showed evidence of more extensive processing during the task (Hillman et al 2005).

In one recent experiment, kids who ordinarily performed poorly on attention tasks improved their accuracy when tested shortly after "moderate acute exercise" -- 20 minutes of walking on a treadmill (Drollette et al 2014). A similar experiment found that a 20 minute session of walking boosted children's performance on tests of reading, spelling, and arithmetic (Hillman et al 2009a).

And what about ADHD? When researchers tested the effects of short-term exercise on kids diagnosed with ADHD, they found that aerobic activity gave these kids a special boost, altering their brain activity in ways that might enhance self-discipline (Pontifex et al 2013).